MINNESOTA SPORTS & ENTERTAINMENT LAUNCHES WWW.WILDINSIDER.COM AND UPGRADES WWW.WILD.COM

By:
SAINT PAUL/MINNEAPOLIS, Minn. – Minnesota Sports & Entertainment (MSE), in conjunction with Best Buy and USLink, announced today that the organization has launched an exclusive subscription website, www.wildinsider.com. In addition, the organization announced today that the official web site for the Minnesota Wild, www.wild.com, has been re-launched.

“The success of Wild.com has prompted us to extend our range of service and the fan experience on the Internet,” said Manager of Internet Services Jason Ball. “Wildinsider.com will allow Wild fans to receive exclusive behind-the-scenes content including Wild player and Hockey Operations staff video features and interviews, high-resolution multimedia and photos, promotions and discounts and includes a personalized email address.”

Fans are able to view a free preview of the new website and subscribe at www.WildInsider.com. Annual membership to www.WildInsider.com will cost $29.99.

WildInsiders will receive:
 Access to password protected web site.
 High-resolution multimedia.
 Press releases when the media receives them.
 Player/Team feature columns and Q & A sessions.
 A personalized email account (yourname@wildhockeyfan.net).
 Interactive DVD of Wild Team Yearbook, Media Guide and Game Programs.
 Promotions and discounts from WildInsider sponsors Best Buy and USLink.
 A WildInsider membership card.

The official web site of the Minnesota Wild, www.wild.com, was re-launched with a new look consistent with the Minnesota Wild brand. A number of new features were also added including: flash navigation and game archive schedule, new player pages, extensive multimedia coverage, enhanced gameday coverage including live audio during the game, photo galleries, post-game quotes and free video/audio highlights following each game.

More than 690,000 fans visited www.wild.com on the Internet since the initial re-launch on October 8, resulting in nearly 4 million page views on the upgraded website. Since October 8, the site has attracted over 280,000 new visitors and 98,000 multimedia downloads. The Minnesota Wild web site is also part of the National Hockey League’s online network at www.nhl.com.


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